Steam page localization in Brazilian Portuguese
Arguably, localizing the Steam page of your game is the best single step to start in the game localization world. As an indie dev, the localization of a full game could require a significant budget, so the Steam page is a smaller investment that can range from $50 to $225 per language and provide crucial data. Iguana Localize can help you with Brazilian Portuguese for now.
Why is it important to localize your Steam page?
Wishlists
According to Steamworks, over 60% of Steam users have it set to a language other than English. People don’t buy what they can’t understand. By localizing your Steam page, you’re showing love and care to people from different countries and markets. They, in return, might wishlist your game.
| # | Language | Share of users |
|---|---|---|
| 1 | English | 34.20% |
| 2 | Simplified Chinese | 31.39% |
| 3 | Russian | 9.05% |
| 4 | Spanish – Spain | 4.08% |
| 5 | Portuguese – Brazil | 3.70% |
| 6 | German | 2.48% |
| 7 | Japanese | 2.41% |
| 8 | French | 2.08% |
| 9 | Polish | 1.49% |
| 10 | Korean | 1.37% |
Source: Steam Hardware & Software Survey
Data
After localizing your Steam page, you’ll get an idea about where those wishlists are coming from. This could facilitate your decision on which languages to localize and their priority.
First test for your game localization partner
Whether with another game localization partner or with us, localizing the Steam page is a great first test to see how they work.
What kind of questions do they ask? How much time did it take? Did they comply with the deadline? Did they leave terms in English or localize everything? Why?
After they finish the localization, try to ask a native speaker to have a look at the translated Steam page. Ask if it’s natural, fluent, and error-free. Ask if it looks like AI, and if the style makes sense with the game’s tone.
We are obviously going to say we are great. But don’t believe us. As we say in Brazil, even a parrot can talk. Ask us questions, check our work. Do your homework.
Into what languages should you localize your Steam page?
Unfortunately, there isn’t an exact answer here. I’ve seen people saying the “Big Four” (Simplified Chinese, Russian, German and Japanese); others say FIGS (French, Italian, German, Spanish)…
Each language has a different cost and impact. We believe you should build the “package” that makes the most sense to you, your game, its genre, what you’re trying to achieve, and your budget.
Talk to us so we can better understand your case and build a package together.
Why localize your Steam page into Brazilian Portuguese?
Brazil is a growing market and our community is a very loyal one. We’re also 5th in the Steam ranking of users per language. Brazilian Portuguese is also cheaper than German and Japanese, for example.
Also, a 2014 report from the British Council says that only 5% of the Brazilian population speaks some English, so it’s a very inaccessible market if things aren’t well written in Brazilian Portuguese.
How much does it cost to translate your Steam page?
Usually from $50 to $225 per language. The localization world is built on words, and each language has a different price. Copy your Steam page into a Word document and check how many words it has. The price can vary from $0.08 to $0.15 per word, depending on the language, whether it’s an agency or a freelancer, and the quality of the services.
| Your Steam page | Price per language |
|---|---|
| Up to 500 words | up to $75 |
| 501 to 1,000 words | up to $150 |
| 1,001 to 1,500 words | up to $225 |
How long does it take to translate your Steam page?
We ask for 48 hours. Our process is meticulous and involves several rounds of revision before delivery to make sure we’re delivering our best. If someone is returning your document in a couple of hours, they’re probably using machine translation or aren’t giving you their best quality.
Why choose Iguana?
Iguanas are adaptive and flexible creatures. They thrive in and adapt to different environments. We understand your pain and don’t try to force you into spending your budget on services we don’t believe are worth it. We’ve been freelancing for a while, we know what we’re doing, and we choose the quality path.
If that makes sense to you, come with us and let’s explore the localization world together.
FAQ
Not by the Steam algorithm per se. Steam favors products that are localized, but that’s determined by the in-game language settings, not the Steam page. However, a well-localized Steam page is a great landing page and conversion point for players, influencers, press, and others who use Steam in a different language.
Not necessarily. Wishlists depend on several factors, such as marketing, social media, trailers, capsule art, gameplay, genre AND localization… Maybe our blog post with 10 tips to increase your game’s visibility could help.
As a human-focused localization service provider, we obviously don’t recommend it. To us, creativity, authenticity, and copy that resonates with players are more important. Your Steam page is your shop window, and we believe a good one converts into more wishlists than a generic one.
We’ll ask you a few things: what the game is about, who it’s for, why it exists, what kind of tone you are looking for (serious, light-hearted, fun, funny, cozy…), which languages you need… And money. That’s also important.
We are also experts in subtitling, so your trailer will be in good hands. For the text inside images, we can provide the translation so that you or your graphic designer can update it, as it might require adjustments in the art (different text sizes, positioning, etc.).
As with game localization, you don’t need to launch your game with everything ready. Expand carefully and as much as your budget allows.